AdParlor introduces Snapchat self-service integration to help advertisers easily buy, manage, measure and scale their Snapchat advertising
NEW YORK, NY, April 26, 2017 (Newswire.com) - Snapchat advertisers finally have options for running and managing their Snap Ad campaigns in-house. Today, AdParlor, a leading social and video advertising technology company, unveiled a self-service Snapchat integration designed for agencies and in-house social advertising teams.
“We’ve seen very strong performance from client campaigns that have run through Snapchat’s API,” Amanda Pardy, Vice President of Product Management at AdParlor said. “We’re thrilled to make Snapchat advertising accessible to even more advertisers through our self-service offering.”
We're thrilled to make Snapchat advertising accessible to even more advertisers through our self-service offering.
Amanda Pardy, Vice President of Product Management at AdParlor
Developed with feedback from clients and Snapchat, AdParlor’s self-service Snapchat integration delivers a distinct ad-buying experience, with features advertisers have long been waiting for, including ad previews, bulk uploads and editing, real-time reporting, cross-channel reporting, and the ability to pause campaigns at a moment’s notice.
“Advertisers are eager for tools and partners that can scale their success on Snapchat,” said Dave Strang, Product Manager at AdParlor. “Our Snapchat integration will help them do that by providing media buyers and campaign specialists with a familiar workflow and tools that will save them time and improve performance.”
Additionally, AdParlor’s expertise with video and in-house video creative team are helping advertisers get up to speed faster with creative that is tailor-made for Snapchat.
To learn more about AdParlor's Snapchat integration, visit: http://adparlor.com/snapchat
AdParlor is a social media advertising platform, providing full-service advertising solutions — including social video ads — on Facebook, Instagram, Snapchat, Pinterest, Twitter and YouTube. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare, and Starcom. For more information, visit adparlor.com.
Director of Marketing, AdParlor